Because in the end, Slywotzky reminds us of a truth we often forget: You don't compete with products. You compete with business designs.
If you ask most business leaders to name a strategy guru, they will likely cite Michael Porter (competitive strategy) or Clayton Christensen (disruptive innovation). But Adrian Slywotzky deserves a spot right alongside them. adrian slywotzky books
This is Slywotzky’s most recent and urgent work. He argues that traditional marketing (awareness → consideration → purchase) is dead. In its place is the Demardian Economics : The scarcest resource today is , but the most valuable resource is customer action . Because in the end, Slywotzky reminds us of
Because in the end, Slywotzky reminds us of a truth we often forget: You don't compete with products. You compete with business designs.
If you ask most business leaders to name a strategy guru, they will likely cite Michael Porter (competitive strategy) or Clayton Christensen (disruptive innovation). But Adrian Slywotzky deserves a spot right alongside them.
This is Slywotzky’s most recent and urgent work. He argues that traditional marketing (awareness → consideration → purchase) is dead. In its place is the Demardian Economics : The scarcest resource today is , but the most valuable resource is customer action .
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