Settle says the opposite: Go where the biggest, meanest competitors are. Steal their audience.
He doesn’t teach you how to get more subscribers. He teaches you how to get better subscribers. Ben Settle - Email Players 1 - 15
His philosophy: The best subscriber is someone who was given your email by a friend, not someone who traded their address for a PDF. Settle says the opposite: Go where the biggest,
If your emails don’t make someone unsubscribe every week, you’re writing for the middle. And the middle doesn’t buy. 2. The “No List-Building” List-Building (Issue #3) This one broke my brain at first. Ben Settle - Email Players 1 - 15