Blue Ocean Strategy- Expanded Edition By W. Cha... (2026)

That’s the start of your blue ocean. Have you tried using Blue Ocean thinking in your business or role? Share your experience in the comments—I’d love to hear what you eliminated or created.

If you’ve been in business for more than a week, you’ve probably heard the terms red ocean and blue ocean . But the 2015 Expanded Edition of Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne isn’t just a reprint. It adds crucial updates on execution, alignment, and sustainability—topics where many first-time readers got stuck. Blue Ocean Strategy- Expanded Edition by W. Cha...

A step-by-step process to involve your team in creating the strategy, not just receiving a memo. This includes the “Buy-In Hexagon” to manage cognitive, resource, motivational, and political hurdles. That’s the start of your blue ocean

List the top 5 factors your industry competes on. For each one, ask: If we eliminated this entirely, would customers notice? If yes, keep it. If no, cut it. Then ask: What would customers actually pay for that no one offers? If you’ve been in business for more than