Here is why this specific book is a must-read:

But lately, I’ve noticed a massive spike in searches for the phrase

Have you read Pengantar Etika Bisnis by K. Bertens? What was the most impactful case study for you? Let’s discuss in the comments.

The book dedicates significant weight to the concept of Stakeholders (Karyawan, Konsumen, Lingkungan, Masyarakat). Bertens argues that a business cannot survive in Indonesia by focusing only on shareholders because our culture prioritizes gotong royong (mutual cooperation).