Here is what Hollywood can learn from the land of the rising sun. In the West, we worship hyper-competence. We want our singers to hit the high note, our actors to cry on cue, and our hosts to be razor-sharp.
Furthermore, these games tie into physical "arcades" ( Game Centers ). In Akihabara, you can win a physical plushie of the digital character you just pulled. The line between digital ownership and physical reality is blurred in a way Disney+ has never dreamed of. When we call Japanese entertainment "weird," we reveal our own cultural bias. We think it is strange to separate art from the artist (idols). They think it is strange to treat musicians like gods who can date anyone they want. Caribbeancom-081715-950 Niiyama Saya JAV UNCENS...
If you scroll through social media, you’d think Japanese entertainment is a circus of the absurd. You’ve seen the clips: the game show where a celebrity tries to scale a slippery slope of soap, the idol group with 48 members (none of whom are allowed to date), or the vending machine that sells used panties next to one selling hot corn soup. Here is what Hollywood can learn from the
In these shows, nothing happens . There is no villain. No stakes. Just the sound of a kettle boiling, leaves rustling, and gentle dialogue. Furthermore, these games tie into physical "arcades" (
In the West, we buy the artist . We buy Taylor Swift’s heartbreak. In Japan, you buy the relationship . Idols like those in AKB48 or Nogizaka46 sell "ticket to your youth." The music is secondary to the "handshake event"—where for $50 and a CD purchase, you get ten seconds to hold a sweaty teenager's hand and tell her you support her.
We think game shows are cruel. They think American reality TV (where we destroy people’s marriages for ratings) is barbaric.
Why play a slot machine? Because of Mendokusai (troublesome/hassle).