Justin — Lee Shopback

Most people said e-commerce cashback wouldn't work in Southeast Asia. The margins were too thin. The habit wasn't there.

In 2014, he co-founded ShopBack with a simple bet: If we make online shopping rewarding, users will come. justin lee shopback

The lesson? Don't ignore the "small" savings. Compound interest works for money, but compound value works for startups. Most people said e-commerce cashback wouldn't work in

Banks offered credit card rewards, but nobody offered digital rewards for online shopping. justin lee shopback

But Justin Lee saw something different. He saw a region of "smart shoppers."