This is a risky strategy. In the short term, it strengthens her bond with her "true fans"—the ones who enjoy the humiliation kink or the ironic detachment. In the long term, it creates a reputation for toxicity that makes mainstream brand deals (Twitch partnerships, merch lines, etc.) nearly impossible.
The "poison," then, isn't her content. The poison is in a space designed for delusion. The Career Verdict: Does Poison Pay? Financially? Probably yes. Controversy drives clicks. The "poison" label is a marketing hook that sets her apart from the thousands of passive, smiling creators on the platform.
Whether that makes her "poison" or simply honest depends on your tolerance for the transaction.