Superduper Serial Access

Because the moment you go "superduper serial," you are vulnerable. You cannot hide behind the hedge of "just kidding." If you fail at something you genuinely cared about, you can't claim you were being sarcastic. If you profess love and it isn't returned, you can't laugh it off as a prank.

I want to invite you to reclaim that childish phrase. Not the misspelling, but the spirit. superduper serial

Why did we spell it serial instead of serious ? As a child, it was a mistake. But as a metaphor, it’s perfect. Because the moment you go "superduper serial," you

You remember it. The moment a pinky swear wasn’t enough. The moment you looked your best friend in the eye, dropped the facade, and said, “No, I’m superduper serial.” It was a grammatical car crash—an adverb smashing into a misspelling of “serious”—but we all knew what it meant. I want to invite you to reclaim that childish phrase

But deep down, aren’t we all dying to be superduper serial about something?