Verizon — Auction

CEO Hans Vestberg, an engineer by trade, faced a furious investor call. His defense was simple: We had no choice.

In early 2021, as the world was still emerging from lockdowns, Verizon placed a bet larger than the GDP of several small countries. The prize? A slice of the electromagnetic spectrum known as the . The cost? $45.4 billion . verizon auction

Verizon had won the lion’s share: 3,511 licenses. But the price tag—$45.4 billion just for the rights (excluding the billions needed to actually clear the satellites and build the towers)—was so massive that Verizon’s stock price immediately cratered. CEO Hans Vestberg, an engineer by trade, faced