“Wena Aixa” – A Critical Visual‑Cultural Analysis of a Contemporary Latin‑American Music Video Abstract The music video “Wena Aixa” (2023) quickly became a viral phenomenon across YouTube, TikTok, and Instagram, generating over 120 million views within its first six months. This paper offers a multidisciplinary examination of the video, foregrounding its aesthetic strategies, lyrical content, and reception within the broader sociocultural landscape of contemporary Latin‑American popular culture. Drawing on visual‑semiotic analysis, reception theory, and post‑colonial media studies, the study argues that “Wena Aixa” functions simultaneously as a site of cultural affirmation for urban youth, a critique of gendered stereotypes, and a commodified product of the global streaming economy. The paper concludes by situating the video within ongoing debates about digital virality, the politics of representation, and the transnational circulation of Latin‑American music videos. Keywords Wena Aixa , music video, visual culture, Latin America, gender representation, digital virality, post‑colonial media studies 1. Introduction The phrase “Wena Aixa” blends Chilean slang ( wena ≈ “cool/awesome”) with a stylised personal name ( Aixa ), instantly evoking a colloquial, youthful register. Since its release on 12 March 2023, the video—produced by the Chilean indie label Sonido del Sur and directed by the emerging visual artist María “Mika” Fernández —has been discussed in both academic circles (e.g., González 2024) and mainstream media (e.g., Rolling Stone Latin America , 2023).