Will I Am Justin Bieber That Power Access

Enter Justin Bieber.

Next time you need a boost on a Monday morning, put on “#thatPOWER.” Close your eyes. And for three minutes, believe you have the power of the beat in your hand. will i am justin bieber that power

This wasn't "Baby" Bieber anymore. This was Believe era Bieber. He was growing up, experimenting with R&B and dance music, and trying to shed his teenybopper image. Pairing him with will.i.am was a masterstroke. Lyrically, “#thatPOWER” isn't deep—and that’s the point. It’s a mantra for the dressing room before a big game or the shot of adrenaline before a night out. Enter Justin Bieber

This song arrived at the exact moment when hashtags were migrating from Twitter to real life. will.i.am famously renamed the track to include the symbol. It felt silly then, and it feels nostalgic now. It captured the "hustle culture" of the early 2010s—manifesting success, posting about it, and owning your moment. This wasn't "Baby" Bieber anymore

Is it high art? No. Is it a shot of pure, unapologetic energy? Absolutely.